Tasked with the instructions to design an advertisement re-introducing the legendary board game to American families, I focused on some of the iconic imagery associated with the game and introduced the Disney, Star Wars, and Game of Thrones versions. The red color taken from the logo attracts attention so that if this was placed in a printed magazine, the page would be noticed and not passed by without a glance. That glance would be enough to trigger the thought of the Monopoly brand, making this an advertisement that would be easily remembered.